Netflix Gets Walmart to Sell Merchandise From ‘Squid Game’ and Other Shows

Netflix Inc. will sell merchandise from several of its most popular shows on Walmart Inc.’s website, the largest deal the streaming service has ever made with a national retailer.

Walmart will sell toys from Netflix’s kids’ show “Cocomelon,” baking kits from its reality franchise “Nailed It!” and t-shirts from its latest hit, “Squid Game.” Many of the items sold will be exclusive to Walmart. The partnership starts with seven shows and could expand over time, Netflix said.

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